By Carlos -

BPS Occupational Digest: Stuck on your ideas: fixation in group brainstorms


Brainstorming, when people gather to generate ideas together, is great in theory: many perspectives mesh to generate diverse outputs. In practice, evidence shows that brainstorming groups often perform more poorly than an equivalent number of soloists (often called a ‘nominal’ group).
Via bps-occupational-digest.blogspot.com

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